Inkfluencer
Brand-Influencer Partnership Platform.
About
Inkfluencer.io is an app that connects influencers with brands. I worked for this early-stage startup and got an opportunity to work with a great team.
OVERVIEW
Process
Competitive analysis
User flow
High fidelity prototype
Updating design library
Test
Impact
Consistency
Brand identity
Testing
Shipped Hi-Fi prototype
Part 1
Create profile
Project goals
Problem 1
How might we design a streamlined flow for users to create profile?
Requirement
Users must have the option to 'skip for now'. But still, a way to complete their profile.
Deliverable
High-fidelity prototype for both web and mobile screens.
Target Audience
With the project undergoing a significant shift, I took the opportunity to define a new persona that was tailored to our target audience and aligned with the product vision that the team had in mind.
Emma Greens
Age
21 years
Occupation
Student
Goals
Emma wants to collaborate with brands to monetize
her content.
She is looking for a quick start.
Pain points
She doesn't want to get lost in the sea of influencers.
She already tried many platforms with no success.
A new influencer with a moderate following.
Process Overview
1 2 3 4 5
Identifying the problem
During the early meeting team identified the problem in the flow. Which was not allowing users to explore the platform first.
Also the profile creation steps were inconsistent and it requires a lot of information from users.
Solution
The team believes that users should be able to test and explore our service. We have identified two reasons for this. First, new users who are not yet ready to create a profile can still benefit from exploring the platform. Second, users who already use another platform might be curious to see if ours is a good alternative for their needs.
Mobile first approach
At this time team decided to move from web to mobile screens.
Problem: Inconsistent and lengthy "create profile" steps.
Solution #1 Streamlined Profile Creation
Flexible onboarding flow: Users can explore the platform before creating their profile. When ready, easy and consistent steps allow for a quick completion of the process, empowering influencers to assess the platform's benefits before committing to their profile.
Now comes the second part where I designed a new feature for Brands
Part 2
Launch Campaign
Project goals
Problem 1
How might we create a 'Launch campaign' for brands?
Requirement
The launch campaign should be on the top of the home page. It should be easy and quick with minimal effort.
Deliverable
High-fidelity prototype.
Task: Creating a " launch campaign" for brands.
Solution #1 Found the fastest and most effortless way to design the steps.
I researched the competitors and shared the findings with the team. After reaching to a conclusion what are the steps that a brand needs to launch a campaign I successfully designed the flow by using the right input fields.
Test
Finding the right design through testing.We conducted a preference test with the users and found out which design is better. 4 out of 5 users preferred single page design for filling in information for launching campaigns.
Best design solution
Preference test
Design 1-Multisteps
Design 2-Single page